Schwartz/McCormick EMEA projects for SMV
Sheila managed a programme for Starcom MediaVest Group covering the EMEA (Europe Middle East Asia) markets of the world’s largest spice and flavouring retailer McCormick USA (parent company) and their European brands Schwartz (UK), Ducros (FR), Vahine (FR). Kamis (PL, RU) and Silvo (NL).
This included end-to-end new feature builds, optimisation of existing online products, mobile optimisation, relaunch of email campaign and comms processes and targeted content in multiple, localised European languages.
in the UK the new Schwartz Flavour Your Way branding was launched with a website refit, and a major marketing campaign through television and print.