LEGO Consultancy Roles (2009, 2014, 2015)

Sheila Urbanoski has been thrilled to work on three separate projects with LEGO.

In 2009, Sheila oversaw the relaunch of a digital campaign and website for LEGO Bionicles in the EMEA. Based in the UK, this role meant taking over an extremely late and at-risk project then reworking the plan, resources, timelines and process. With a great deal of pressure and restrictions, she was able to have it delivered on time and budget with nominal impact on the original spec for the vital cross-sell with scheduled TV advertisements.

In 2012 and then again in 2013, Sheila worked with Starcom Mediavest, consulting on LEGO’s content management system implementation and SEO integration policy.

Here is the contemporary TV advertisement for the Christmas 2010 Bionicles launch: