LEGO Consultancy 2009, 2012, 2013, 2017
Sheila has worked on the delivery of several separate projects as an independent and agency consultant with LEGO International.
In 2009, Sheila oversaw the relaunch of a digital campaign and website for LEGO Bionicles in the EMEA. Based in the UK, this role meant taking over the delivery of an extremely late and at-risk project. With a great deal of pressure and restrictions, she was able to deliver on time and budget with nominal impact on the original spec for the vital cross-sell with scheduled TV advertising. In 2012 (for six months) and 2013 (for 3 months) Sheila worked with Starcom Mediavest, consulting on LEGO’s content management system implementation and SEO integration policies. in 2017, Sheila worked in Billund, Denmark with the parent LEGO office to consult on the delivery of a late running project (note: this project remains under NDA).
Follows is the contemporary TV advertisement for the Christmas 2010 Bionicles launch: enjoy!