Ladbrokes Mobile App and Mobile Web Projects
Ladbrokes was behind the game in effective mobile integration with their traditional shop based market. Sheila was the consultant Lead on Mobile project delivery and responsible for a full suite of dozens of apps, mobile apps, websites, games and other products. Most of the games were delivered by third party suppliers and required extensive documentation and remote management. The complex gambling laws throughout the markets (EMEA, EU, Australia) made the projects particularly challenging. The betting industry is extremely fast-paced and changing, which required a lot of flexibility in development approach.
Grand National App example: Ladbrokes wanted to have people who are not familiar or used to betting to place bets on the Grand National. Staying within the Ladbrokes branded app, Sheila led an in-house team and directed third party suppliers to deliver an easy to use product with a rapid betting experience that would not fail on the industry’s busiest day of the year.